An industrial estate is the main market
Manufacturing units here buy continuously for maintenance and expansion through purchase departments with audited processes. Most of that is small repeat supply against a standing order rather than a single large sale, so the same order number returns week after week and the bill has to carry it every time for the payment to run through without somebody chasing it.
Close to Indore, competing on service
Being near a much larger market means buyers compare rates easily, so a shop competes on stock availability and delivery reliability. Minimum levels on the fast lines are what let you commit to a date and keep it.
District building alongside
Beyond the estate, the surrounding area builds on agricultural income in bursts. That half of the shop pulls against the factory half, one wanting steady depth in a narrow list and the other wanting breadth for a few weeks a year, and the only way to fund both is to know which lines actually moved last season instead of stocking on impression.